Club de Suscriptores

Vinicio Garzón led the Club de Suscriptores El Comercio, a loyalty program designed to reward over 50,000 subscribers with exclusive benefits and point-based rewards. Using a smart transactional web platform and personalized membership cards, the program enhanced user experience and increased subscriber engagement.

Deliverables

Loyalty Program Development

Smart Web Platform

Membership Cards

Key Achievements

50,000 Active Subscribers

Data-Driven Insights

Increased Retention

Client

Diario El Comercio

Year

2013

What I Do

Where Rewards Meet Subscribers, and Every Point Strengthens Loyalty

Subscriber Engagement

Boosting loyalty through targeted benefits and offers.

Technology-Driven Rewards

Seamless integration of real-time reward tracking.

Strategic Reward Management

Tailoring benefits to enhance satisfaction and retention.

Club de Suscriptores El Comercio isn’t just a rewards program—it’s a way to connect, engage, and give back to our loyal readers

Vinicio Garzón — CEO Zegendia

The Club de Suscriptores program transformed our relationship with readers. Thanks to Vinicio’s vision, we created a rewarding experience that truly adds value to their loyalty

Marketing Director, Diario El Comercio

With personalized rewards and seamless access, this program has strengthened our subscriber community, boosting retention and satisfaction significantly.

Customer Experience Manager, Diario El Comercio

DirecTV Fans

Loyalty platform

Gurumba.com

E-LEARNING PLATFORM

PrograMAS

Fullfilment

Diario El Comercio

Rewards Club

Cebichomano

Loyalty System

Tarjeta GPF

Employees Rewards