Vinicio Garzón

Expert in loyalty and rewards, helping brands connect better with their customers.

ABOUT ME

Greetings! I specialize in loyalty and rewards, helping brands create meaningful customer connections. With over 20 years of experience, I focus on driving growth and innovation.

I can work from everyhere.

About Me

With 20 years of experience, I specialize in loyalty and rewards, helping brands across Latin America build lasting customer relationships. My focus is on creating innovative strategies that drive engagement and deliver measurable results.

Our team works across the region, offering loyalty program design, customer retention strategies, and data-driven insights. We are committed to providing effective and sustainable solutions that align with business goals.

WHAT I DO

Driving Growth and Loyalty Across Latin America

I help brands and my companies across Latin America design and implement loyalty and rewards programs that drive customer engagement and business growth. As a growth partner, I focus on creating innovative, data-driven solutions that foster long-term relationships and maximize brand value.

Loyalty Program Development

Customer Engagement Strategies

Advertising

Growth Partnership

Strategic Partnerships

1 +

Years of Experience

1 +

Successful Companies

1 +

SATISFIED CUSTOMERS

Prestigious Degrees

Working with Vinicio has been a game-changer for our business. His deep understanding of loyalty programs helped us create a strategy that not only increased customer retention but also significantly boosted our revenue. His insights are invaluable

Andrea López

Vinicio’s approach to customer engagement is truly innovative. He helped us connect with our audience in ways we never imagined, leading to stronger relationships and increased brand loyalty

Carlos Jimenez

As a growth partner, Vinicio has provided us with the strategic vision and practical solutions needed to expand our business across Latin America. His expertise has been instrumental in our success.

Sofía Martínez

Vinicio’s data-driven approach allowed us to fine-tune our loyalty program, resulting in a 30% increase in customer engagement. His ability to translate data into actionable strategies is exceptional

Javier Torres

Vinicio has an incredible talent for building strategic partnerships that drive growth and create long-term value. Thanks to his network and expertise, we’ve expanded into new markets effortlessly.

Luis Rodríguez

Vinicio is more than a consultant; he’s a true partner who genuinely cares about our success. His passion and commitment have made a lasting impact on our business and our team.

Mariana Fernández

MY WORKS

Transforming Loyalty into Lasting Success

DirecTV Fans

loyalty platform

Rewards

Fulfillment

Diario El Comercio

Rewards Club

Petals

website

Mysty Forest

website

Orange Girl

website

MY RESUME

A journey of innovation and leadership in loyalty and rewards, shaping customer experiences and driving growth across Latin America.

My Experiences

2020 - now

Founder & CEO

Gurumba.com

Leading Gurumba.com, an e-learning platform dedicated to empowering entrepreneurs and small businesses in Latin America. Our mission is to provide the tools and knowledge necessary for leaders to innovate and achieve success.

2006 - 2020

Founder & CEO

Zegendia

Led Zegendia, a company specializing in loyalty and rewards programs across Latin America. Focused on creating innovative strategies to enhance customer engagement and foster long-term brand loyalty.

2003 - 2005

National Sales Manager

ANETA (Automóvil Club del Ecuador)

Managed nationwide sales operations, developing strategies that increased membership and improved customer satisfaction. Implemented programs to enhance member benefits and services.

My Education

2019 - 2020

Master of Business Administration (MBA)

INCAE Business School, Costa Rica

One of the top business schools in Latin America. Focused on strategic management, leadership, and business innovation.

2004 - 2005

Master’s in Commercial and Marketing Management

Universitat de Barcelona, Spain

Completed a master’s degree specializing in commercial and marketing management, gaining expertise in market strategies and consumer behavior.

2024 - 2025

Intensive English Program

North Central College, USA