Vinicio Garzón

Expert in loyalty, rewards, and e-learning, driving growth and connections.

ABOUT ME

Hello! I’m passionate about driving growth through loyalty, rewards, and e-learning. With over 20 years of experience, I help brands build lasting connections and empower individuals through transformative education and innovative strategies.

I can work from everyhere.

About Me

With over 20 years of experience, I specialize in loyalty, rewards, and e-learning, helping brands across Latin America build lasting relationships and drive growth.

Our team designs loyalty programs, develops customer retention strategies, and leverages data-driven insights to support business and educational goals, ensuring sustainable and effective solutions.

WHAT I DO

Empowering Growth, Loyalty, and Lifelong Learning Across Latin America

I help brands and my companies across Latin America design and implement loyalty and rewards programs while driving business growth through innovative e-learning solutions. As a growth partner, I focus on creating data-driven strategies that foster long-term relationships, enhance customer engagement, and empower individuals through transformative education.

Loyalty Program Development

Customer Engagement Strategies

E-Learning & Education

Growth Partnership

Strategic Partnerships

1 +

Years of Experience

1 +

Successful Companies

1 +

SATISFIED CUSTOMERS

Prestigious Degrees

Working with Vinicio has been a game-changer for our business. His deep understanding of loyalty programs helped us create a strategy that not only increased customer retention but also significantly boosted our revenue. His insights are invaluable

Andrea López

Vinicio’s approach to customer engagement is truly innovative. He helped us connect with our audience in ways we never imagined, leading to stronger relationships and increased brand loyalty

Carlos Jimenez

As a growth partner, Vinicio has provided us with the strategic vision and practical solutions needed to expand our business across Latin America. His expertise has been instrumental in our success.

Sofía Martínez

Vinicio’s data-driven approach allowed us to fine-tune our loyalty program, resulting in a 30% increase in customer engagement. His ability to translate data into actionable strategies is exceptional

Javier Torres

Vinicio has an incredible talent for building strategic partnerships that drive growth and create long-term value. Thanks to his network and expertise, we’ve expanded into new markets effortlessly.

Luis Rodríguez

Vinicio is more than a consultant; he’s a true partner who genuinely cares about our success. His passion and commitment have made a lasting impact on our business and our team.

Mariana Fernández

MY WORKS

Growth Through Loyalty & Learning

DirecTV Fans

loyalty platform

Gurumba

E-LEARNING PLATFORM

PrograMAS

Fulfillment

Diario El Comercio

Rewards Club

Cechichomano

LOYALTY SYSTEM

Tarjeta GPF

Employees Rewards

MY RESUME

Innovating Loyalty and Learning to Drive Growth Across Latin America

My Experiences

2020 - now

Founder & CEO

Gurumba.com

Leading Gurumba.com, an e-learning platform dedicated to empowering entrepreneurs and small businesses in Latin America. Our mission is to provide the tools and knowledge necessary for leaders to innovate and achieve success.

2006 - 2020

Founder & CEO

Zegendia

Led Zegendia, a company specializing in loyalty and rewards programs across Latin America. Focused on creating innovative strategies to enhance customer engagement and foster long-term brand loyalty.

2003 - 2005

National Sales Manager

ANETA (Automóvil Club del Ecuador)

Managed nationwide sales operations, developing strategies that increased membership and improved customer satisfaction. Implemented programs to enhance member benefits and services.

My Education

2019 - 2020

Master of Business Administration (MBA)

INCAE Business School, Costa Rica

One of the top business schools in Latin America. Focused on strategic management, leadership, and business innovation.

2004 - 2005

Master’s in Commercial and Marketing Management

Universitat de Barcelona, Spain

Completed a master’s degree specializing in commercial and marketing management, gaining expertise in market strategies and consumer behavior.

2024 - 2025

Intensive English Program

North Central College, USA