Cebichomano

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09 Feb/25
Cebichomano Smart Web Platform 10,000 Loyalty Cards Rewards Program Vinicio Garzón led the Cebichómano loyalty program for Los Cebiches de la Rumiñahui. This initiative strengthened customer relationships by offering a smart transactional platform and issuing 10,000 loyalty cards. Customers accumulated points with every purchase and redeemed them for exclusive rewards,…

PrograMAS

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09 Feb/25
PrograMAS Multi-Country Rewards Catalog Fullfilment and Delivery Customer Data Management Vinicio Garzón led the PrograMÁS initiative for Holcim, a multi-country loyalty program that strengthened relationships with clients across four markets. Zegendia’s role involved developing a comprehensive rewards catalog and managing fullfilment, delivery, and customer data administration to ensure seamless operations…

Diario El Comercio

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09 Feb/25
Club de Suscriptores Loyalty Platform Smart Web Platform Membership Cards Vinicio Garzón led the Club de Suscriptores El Comercio, a loyalty program designed to reward over 50,000 subscribers with exclusive benefits and point-based rewards. Using a smart transactional web platform and personalized membership cards, the program enhanced user experience and…

Tarjeta GPF

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02 Feb/25
Tarjeta GPF Employee Loyalty Program Design Smart Web Platform Employee ID Card System Vinicio Garzón led the development of the Tarjeta GPF, an employee loyalty program designed to enhance productivity and workplace stability for over 8,000 employees at Corporación GPF. This initiative provided exclusive benefits and discounts through a network…

Gurumba

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02 Feb/25
Gurumba Diverse Course Catalog MBA-Level Expertise Enhanced Engagement Vinicio Garzón founded Gurumba.com, an all-encompassing e-learning platform designed for anyone eager to learn, grow, and thrive in today’s fast-paced world. Beyond entrepreneurship, Gurumba now offers thousands of courses, combining the depth of MBA-level content taught by INCAE graduates with modern learning…
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