I'm Vinicio Garzón

Howdy!

I am Vinicio Garzón Castrillón, with 17 years of experience in the loyalty and rewards industry, specialized in leading projects and businesses across Latin America and the United States. As the founder of GADAMAX and many companies, I have focused on driving growth and innovation in the loyalty program sector.

I hold an MBA from INCAE Business School and a Master’s in Commercial Management and Marketing from the Universitat de Barcelona. My experience spans from expanding businesses in international markets to enhancing profitability and customer loyalty.

I excel in strategic leadership and business development, with a keen ability to adapt to changes. I possess advanced skills in digital marketing, CRM, and data analysis. My focus is on achieving operational excellence and fostering innovation in customer relationship management.